Bita Tadayon has close to a decade of experience in building and managing enterprise software products. As a product leader, Bita has had direct involvement in building complex algorithms for solving large scale problems to manage multi-million-dollar technology product portfolios in pricing and revenue management, retail logistics, and marketplace logistics applications. Prior to joining Bluware, Bita defined strategic direction and managed the execution of complex product portfolios in several reputable companies including Amazon, Instacart, and Sabre. She has a Ph.D. in Industrial and Systems Engineering from the University of Florida, and a M.S. and B.S degrees in Industrial Engineering from the Sharif University of Technology in Iran.